Overview
For this project, I designed Boochi Babes, a kombucha brand aimed at millennials and Gen Z consumers who value wellness, authenticity, and playful self-expression. The visual identity focuses on bold, youthful energy—mixing vibrant colors, expressive typography, and fun, social-media-friendly graphics. The goal is to create packaging that feels fresh, relatable, and trend-aware, while still communicating the natural, probiotic benefits of kombucha. Boochi Babes positions kombucha as not just a health drink, but a lifestyle accessory, encouraging a sense of community, confidence, and creativity among younger audiences.
Roles: Researcher, Designer, Illustrator
Software: Procreate, Illustrator, Photoshop
