Overview:
Over the course of the semester in my Branding class, we created a series of logos where each prompt had its own specific rules and guidelines. Given more or less a week to design the logo package and a designated mockup, if required for that logo.
(Top left, earliest logo; Bottom right, most recent logo) Many of these logos were redone after class critiques, and many can still be improved on. The last row of logos, not including Pastry Puff Apparel and Chameleon Crunch, are my favorite, and I enjoyed making them the most
Approach:
I approached each of these prompts directly in Illustrator and had anywhere from 2 to 4 versions for each, each with multiple boards and multiple logo design possibilities scattered around. I would then choose my favorite options and create a separate board where I played around with colors, typography, and forming a signature.
Challenges:
The time crunch and balancing of these prompts on top of all of the work I had to do was a real testament to my time management skills, and I was proud of myself for being able to meet each deadline regardless of if I was happy with the final product or not.
This children's apparel prompt was one of my favorite prompts of the entire semester because it was something I unexpectedly had enjoyment for. I'm not the biggest sweets person, but I suddenly became one when I created this pattern that I felt would be a big attraction amongst parents.
For one of the prompts, we were tasked to create a logo for a texting app and then add our logo into an iPhone prototype in Figma with free range to create the appearance of the application, as we see fit. In the Figma frames, you can see my original logo's appearance in both light and dark mode, and what I changed it to on the left after receiving feedback from my peers.
Butterfly Book Nook was intended to be a monogram; however, a part of me really enjoyed how it looked next to the logotype, so I created two versions. I wanted the brand mark to feel cozy, reminiscent of a book nook, and thought this would be perfect for either a small butterfly library or a nonprofit that would have proceeds go to the endangered monarch butterflies.